moncler sito ufficiale How Important Is Prospect Cultivation To You

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E:ys#gp7H}H0c9I+lr Submitted : 2008-03-02 00:00:00Word Count : 449Popularity: 63Tags: prospect cultivation, follow up, leads, prospects, marketing
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%YP)nEP)D*["G Having a strong prospect cultivation plan is a necessity of every business. Not just a strong plan, but also one actually capable of converting leads into clients. After all, generating leads is only half the battle - turning them into actual customers is the true test!9d6o;CQIg/I
Prospect cultivation isn't rocket science,[url=http://www.louboutinpaschercofrance.com]louboutin[/url]. It really comes down to treating your leads the way you would want to be treated. It means not being too pushy and aggressive. It means contacting them regularly (but not too often!) until they're ready to buy. It's important to build a relationship and become the trusted expert of your industry they turn to by providing the information they may need.
'o9qx3e;` If you were a real estate agent with seller leads, you probably wouldn't be calling them once a month just to ask to list their home. Instead, keeping good prospect cultivation techniques inside,[url=http://www.abercrombiefranceboutique4fr.com]abercrombie france[/url], you add them to your follow-up campaign. This involves sending them weekly emails with market updates, open house tips, home value tips and an occasional CMA on their home,[url=http://smartersurfer.com/index.php?title=User:Cekjky6x6]abercrombie france Telesales Techniques You Must Learn[/url].Nw
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Instead of coming across as an aggressive salesperson, the agent is helpful and courteous. That's what prospect cultivation is all about, building a relationship with every lead,[url=http://www.moncleroutletspaccio4it.com]moncler sito ufficiale[/url]. Every business needs an in-depth follow up plan fine-tuned to each type of lead they have.4Dms;Po
The only complication that may come with prospect cultivation is the NUMBER of leads many companies have to follow up with,[url=http://www.louboutinpaschercofrance.com]louboutin pas cher[/url]. Many companies deal with literally thousands of new leads per week. Sales people can contact these people by phone,[url=http://www.abercrombieparis4france.com]abercrombie paris[/url], but how do you know when you should call? What you should say?
m e.T0Zt p VK3r` Luckily,[url=http://www.abercrombiefranceboutique4fr.com]abercrombie[/url], that's where a beautiful thing called technology comes in - automated follow-up software to be exact. Otherwise known as a customer relationship manager (CRM) or contact management system (CMS) these programs can help manage and automate your follow up,[url=http://www.8090cishan.com/bbs/forum.php?mod=viewthread&tid=4721]abercrombie What Is A System Of E Mail Encryption[/url]. This helps cut down on confusion and time-wasting on your sales floor.
:jzMwLG$R4uW Most CRM/CMS's provide email campaigns - a series of pre-written emails that go out weekly or bi-weekly over a period of time on different topics the lead may be interested in. Many of these campaigns will also schedule in phone calls once or twice a month to the lead as monthly 'touch points' to ensure the lead receives the information. Consistent and persistent follow-up is TRUE prospect cultivation.'ciqZ&DB3o2d!N
Many CRMs can be built according to what a business needs it to do. The sad fact is that not only do most companies not KNOW about this technology,[url=http://www.abercrombieparis4france.com]abercrombie[/url], even when they do,[url=http://202.205.91.88/sy/bbs/viewthread.php?tid=3509970&extra=]moncler Computer Support Services[/url],[url=http://www.doudounemonclerfranceboutique.com]doudoune moncler[/url], they don't seem to realize the potential it has. Without use of a strong follow-up system, chances are, most companies' prospect cultivation efforts are sadly off mark.v B#d(dE
About the author: Ashley Lichty is a copywriter and SEO at Get more information on website development and other subjects from ProspectMX,[url=http://www.moncleroutletspaccio4it.com]moncler 2013[/url].com.
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