3.PDF Newsletter Format

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C [&X%[k,]+N Submitted : 2010-08-23 04:05:33Word Count : 870Popularity: 30Tags: 5S(v*tOZ&rz
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6N'Yfqq} Newsletters come in many different formats, so if you are about to embark on creating a new newsletter for your organization - which newsletter format should you choose?H1gy6LNB
I have been involved in producing online newsletters since the dawn on the internet and have experimented with a wide variety of different newsletter formats and this article describes what I have discovered:3W~.g1_$~P2CI
1.The Plain Text Newsletter Format:8w#^IQ&wA
Strange as it might sound the vanilla sounding Plain Text Newsletter Format still does very well. This literally means producing a newsletter in much the same way you would have typed a letter on your old fashioned golf ball typewriter,[url=http://www.barbourjacketscouk.com]barbour[/url]. In other words,[url=http://www.barbourjacketscouk.com]barbour outlet[/url], no fancy newsletter formatting,[url=http://www.louboutinpascherboutiqueo.com]louboutin[/url], no special fonts, just plain old text.
f'b8K?(Ife+V If you are writing in Plain Text Newsletter Format then you should of course bear in mind that it is your content which is all important. You will not have the advantage of drawing your reader in because of the illustrations you’ve used in your newsletter.B!bHroP RA
So why do I say that Plain Text Newsletter Formatting remains a viable and competitive way to produce your newsletter? Simple. Plain Text helps your newsletter to get delivered when it comes to emailing it to your readers,[url=http://www.barbourfrance.com]barbour pas cher[/url]. That’s because spam filters are far less likely to block your newsletter when it turns up in Plain Text, meaning that this rather simple format is still a viable option,[url=http://www.barbourfrance.com]barbour france[/url].
oAZ8w x7K'XP9t~ 2.The HTML Newsletter Format:
b6H-r:v2`D},y By using HTML as your online Newsletter Format you have opened up a whole world of design and layout that simply didn’t exist when all you had was Plain Text to work with,[url=http://www.hollisterdeutschland4s.com]hollister[/url]. But as described above you need to use the advantage of better layout to outweigh the disadvantage of potentially lower delivery rates for your emailed newsletter,[url=http://www.abercrombiedeutschland4s.com]abercrombie online shop[/url].

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wg+J8~JZ.D With a bit of effort - often better achieved by using an off-the-shelf HTML Newsletter Formatted template - you can still benefit from high delivery rates with an HTML Newsletter and benefit from the added reader impact of decent design.
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s5k$S`Q As far as the actual design and layout of an HTML Newsletter you can do pretty much anything. In other words the sky is the limit when it comes to adding graphics, images and photographs, combined with a variety of fonts, colors and so on. A word of warning is to not go overboard with these various newsletter design elements. If you are not careful it can lead to being too much and thereby damaging the readability of your newsletter.
N;L'`}&n:M 3,[url=http://www.hollisterdeutschland4s.com]hollister online shop[/url].PDF Newsletter Format:
-`7V7MkM4\`G/o+f Of course an emailed newsletter can easily be produced in PDF format. This means that you will have created your newsletter using a piece of traditional desktop publishing software like InDesign, Quark Express, Pagemaker,[url=http://www.hollisterdeutschland4s.com]hollister deutschland[/url], Publisher or perhaps just MS Word and have then turned it into a PDF Newsletter Format. Finally you will have taken that PDF Newsletter and attached it to an email or made it available on your website for your readership.Q-wW)WLF
My concern with using the PDF Newsletter Format is that there is an extra step for your reader to go through in order to start reading your newsletter. This is because they will generally have to click on the PDF to download it. And even where it is attached to your email they will need to click to preview your PDF Newsletter. The math is simple here,[url=http://www.louboutinpascherboutiqueo.com]louboutin pas cher[/url], every barrier you place in the way of your reader opening your newsletter, the fewer people will actually end up reading your newsletter. Strangely, this newsletter open rate exists even where people have specifically signed up to your email and definitely want to receive it.
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U As we can see, there are pros and cons to each newsletter format and so you will want to select your favored newsletter format carefully, but the advice above should help you to more easily decide on your best newsletter format.
:s$^*yA6oL~:A6mB,{ The Best Online Newsletter Formats
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EN(~+FEp,to Get help with with the excellent toolkit. Packged with newsletter layout templates and advice on the best format for a newsletter, this toolkit provides everything you need to produce award winning newsletters today.!@ D:_0Q"PF+|
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