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Mr Reitzer told analysts yesterday that manufacturers of branded groceries had rushed him since the supermarkets had upped their reliance on private labels.
GROCERY wholesaler Metcash has anointed itself the ''champion'' of brands, distancing itself from Coles and Woolworths and the growing penetration of private label or ''house brand'' food across the nation's supermarket shelves.
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Mr Andrew Reitzer, the CEO of Metcash. Photo: Erin Jonasson
Mr Reitzer said Metcash would not set a target for private label sales.
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A spokeswoman for Woolworths declined to comment. A spokesman for Coles said the group did not have a target for private label sales. Metcash's half-year result was below analyst expectations but the company did lift its financial forecasts for the full year,[url=http://www.monclerdoudounecoboutique.com]moncler pas cher[/url], saying it expects low- to mid-single digit growth for earnings per share for the year, up from just a low-digit growth pace.
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Metcash would offer the No Frills private label range to its other supermarket customers following the successful takeover of Franklins - adding to existing home brand labels Black & Gold and Signature - but not at the cost of stripping out branded goods.
Last month, Woolworths said it would aim to double the penetration of private label sales from its supermarkets, with analysts estimating this could take private label sales to more than 30 per cent of total sales at the check out.
''We aren't going to disempower or delist any brands just to make space for No Frills or Black & Gold, but if through the sales mix our percentage of house brands go up, then it's consumer-driven as opposed to retailer driven.''
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